Spectalix

Company profile

Spectalix company profile

Brands have lost most of their fan activity and digital traction to TikTok and Instagram. Spectalix helps brands reclaim their users on their own digital assets (apps and websites) and monetize them by integrating a unique white-label UGC platform. The platform enables users to immerse themselves in brand content using only their cell phones. By applying proprietary technologies, such as image segmentation and face-swapping, fans can celebrate with their team’s player, sing a song alongside their favorite band, or reenact a scene from a TV show. The users can then share their composed clips on social media, acting as micro-influencers. Unlike social media platforms, Spectalix ensures the brand safety of user content with an automated moderation mechanism.