SOORT AG

Company profile

SOORT AG company profile

SOORT is an AI-powered shopping concierge that helps people find better options on their own terms — including cheaper, local, and circular alternatives such as rental, pre-loved, or repair. The platform works with a closed network of vetted partners and structured product data, enabling neutral discovery without ads, paid ranking, or third-party tracking. SOORT’s AI is designed to understand user intent and surface relevant options across new, second-hand, and service-based offers, helping users make smarter decisions at the moment of search. The platform is developed in close collaboration with leading European innovation and engineering partners and benefits from applied AI expertise through cooperation with the Swiss Data Science Center (ETH Zurich / EPFL). SOORT is supported by the Solar Impulse Foundation, Innovation Zurich, and the Norrsken ecosystem, reinforcing its credibility as a scalable, privacy-first AI platform aligned with Europe’s digital and regulatory standards.