Snowplow

Company profile

Snowplow company profile

Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. Industry leaders like Burberry, Strava, Samsung, Auto Trader, and DPG Media use Snowplow to collect, manage, and operationalize real-time, structured and unstructured behavioral data governed in their cloud data platform. Thousands of companies worldwide rely on Snowplow to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, personalize customer experiences in real time, and detect fraud.