Smartivity

Company profile

Smartivity company profile

Smartivity Labs is disrupting the legacy toys and games industry by designing and developing physical, Augmented Reality enabled and internet-connected activities based S.T.E.M. learning toys for 3-12 year old children. Founded by a team of three IIT-Delhi alumni and a media professional, Smartivity currently offer thirteen S.T.E.M. learning activity boxes (for 4 to 12 year olds) and Smartivity EDGE, India’s first augmented reality enabled 3D colouring sheets (for 3 year olds ) Smartivity Activity Boxes are Do-It-Yourself kits that are designed to help children understand fundamental scientific and real world concepts, and their application in real life, through play. The boxes contain all the elements required to build the project made from high quality compressed wood, along with richly illustrated and easy-to-understand instruction booklet. The instruction book explains the scientific concepts that are applied through the project and an Activity Sheet suggests further activities that a child can explore through the project with their parents. Smartivity EDGE redefines colouring sheets for the children of digital age. Once coloured, the sheets can be scanned using the free Smartivity EDGE app on a tablet or a smartphone to launch the augmented reality experience. The characters coloured by the child come to life in 3D in the very colours that the child has used to paint them! It also allows children to interact with these characters at the tap of a button.