Smarkets

Company profile

Smarkets company profile

Smarkets is Python and Erlang technology company based in central London. Determined to disrupt one of the oldest industries in the world, the organisation is rethinking the method and model of the betting business. Smarkets proprietary betting exchange, also known as a prediction market, offers significantly better odds than the competition. Traditional sports betting provides unfair margins for bettors, inflating margins by up to 15%. Smarkets offer the industry's lowest margin of between 1-2% in total commission on trades. Smarkets is now one of the largest exchanges in the world, powering billions of pounds (£) in trades every year for over 200,000 customers. At its core, Smarkets is comprised of some of the finest financial and adtech engineers, researchers, scientists, PhDs and marketers. The company embraces a culture of "self-management," a corporate governance model that it credits with helping develop the company into one of the most profitable per capita in Europe.