Smaply

Company profile

Smaply company profile

ExperienceFellow as an innovative tool that allows customers to document their experience with a service, product or brand along the whole customer journey. The tool is based on mobile ethnography, an innovative method to capture customer experience in a customer-centric and holistic way. It fills the shortcomings of static and stationary classical market research methods like surveys and interviews. ExperienceFellow combines mobile apps for iPhone and Android (free of charge) with a powerful web-based software for enterprises and researchers (e.g. service or product providers, market researchers). This system allows to easily and quickly capture customer-centric information along the whole customer journey. The tool is suitable for evaluation of customer experience of products and services throughout all industries. Also large and small events as well as internal processes like trainings of new employees are an ideal use case for ExperienceFellow.