Sensor Tower

Company profile

Sensor Tower company profile

Sensor Tower offers a digital intelligence platform that delivers insights into mobile apps, advertising, retail media, and audience behavior. The company offers tools that track app performance, such as downloads, revenue, active users, session time, and keyword rankings. Its platform also enables advertisers and brands to examine paid media campaigns, ad creatives, share-of-voice, and cross-channel exposure across web, social, and mobile. Sensor Tower sources data from a proprietary panel of consumers, first-party datasets, and public APIs, applies modelling and machine learning to refine estimates, and offers clients dashboards and reports for competitive analysis and trend discovery. The company emphasises rigorous privacy protections and modelling transparency in its data operations.