Reactional Music

Company profile

Reactional Music company profile

Reactional Music is creating a new commercial layer for the global games industry that uses premium, licensed music to drive both user acquisition and player engagement. The company’s technology allows developers and publishers to integrate commercial music at two critical points in the player lifecycle: - Music in User Acquisition – improving conversion, ROI, and campaign lifespan in playable ads and performance marketing. - Music in Games – increasing retention, session length, and monetization through adaptive, personalized music experiences. Reactional’s platform combines a patented rule-based adaptive music engine, a licensed catalog of more than six million tracks, and an automated rights and royalty system. The technology is already integrated with Unity and Unreal and is deployed across live projects with leading publishers and studios.