Punkt. Tronics

Company profile

Punkt. Tronics company profile

Headquartered in Switzerland, Punkt. was established by Petter Neby in 2008 with the idea of bringing a breath of fresh air into the consumer electronics market with outstanding, timeless products designed to do their job, without intruding on their owner's time and attention. From the very beginning, renowned British industrial designer Jasper Morrison was on board as the company’s art director. The name Punkt. is taken from the Germanic word for ‘point’ or ‘full stop/period’, and was chosen to symbolise the way the company’s products are built around simplicity, clarity and focus. Punkt. launched its debut product, the DP 01 Cordless Phone, in January 2011 at Maison et Objet in Paris. Since then, the company has continued to develop stylish, carefully designed and elegantly crafted electronics products aimed at people who want to be in charge of the technology they buy, and who understand the importance of subtle beauty in everyday life. “Today’s world is consumed with technology and I think we are too distracted by it in day-to-day life. I founded Punkt. to offer a viable alternative for those feeling overwhelmed by the advanced technologies that have pervaded modern lifestyles. Punkt. is about using technology to help us adopt good habits for less distracted lives.” Petter Neby