Priority One

Company profile

Priority One company profile

The Western Bay of Plenty sub-region is one of the fastest growing areas in the country. In recent years, residential construction, manufacturing and retail industries have boosted economic growth, building on the traditionally strong horticultural and agricultural base. However the sub-region needs to undertake sustained economic development initiatives to assist in achieving a balanced and dynamic economy. This will ensure it is at the leading edge in the national and international competition for economic growth. They recognise that sustainable economic development requires a move up the value chain so that outputs are based on adding significant value to primary products rather than simply providing basic commodities. Their aim is to create and enhance the Western Bay’s competitive and comparative advantages so that they retain highly productive businesses and talented people, and attract business and inward investment. In particular, their focus is on those businesses that have a disproportionate ability to grow, that demand highly talented and skilled people and that export to international markets. They operate in a competitive world, and their advantages must outweigh the offerings of other regions both nationally and internationally.