Primer

United States
Wrightstown, Wisconsin, United States

Company profile

Primer company profile

Primer is making transformative home-improvement projects accessible to everyone by reimagining the hardware store for the mobile generation. The company uses augmented reality (AR) tools to help people plan inspiring projects from home and order custom kits with everything they’ll need to get it done. Founded in 2018 by Russ Maschmeyer and Adam Debreczeni, Primer is headquartered in San Francisco, California.

Business identity

Contact email
[email protected]
Operating status
Active
Company type
For Profit
Employee range
11-50 employees
Revenue range
$10M-$100M
Founded
2018-12-18

Headquarters

Country code
US
Continent
North America

Capital profile

Funding and company signals

Funding stage
M And A
Funding rounds
1
Last funding
Pre Seed / 2019-03-01
Last equity funding
Pre Seed
Investors
6
Lead investors
1
Founders
2
Articles
2
Exited on
2021-06-11

Founders and investors

Founders

Adam DebreczeniRuss Maschmeyer

Lead investors

Designer Fund

Investors

AbstractDesigner FundFoundation CapitalSlow VenturesZach Klein