PopID

Company profile

PopID company profile

PopID offers a facial recognition platform that enables users to authenticate identity and process payments through biometric verification. Its core service, PopPay, allows customers to link their facial image to a payment method, facilitating transactions at participating businesses without the need for physical cards or mobile devices. The system supports various retail formats, including kiosks, drive-thrus, and counter services, and integrates with loyalty programs to personalize the customer experience. PopID's technology has been adopted by merchants such as Whataburger and Steak 'n Shake, aiming to streamline ordering and checkout processes. The company emphasizes user consent and data security, storing encrypted biometric data and allowing users to opt-in or out at their discretion. PopID has also expanded internationally, partnering with entities like SoftBank's Japan Computer Vision to introduce its services in markets such as Japan.