Playable

Company profile

Playable company profile

Playable is the leader in Video Marketing Optimization (VMO). We take the guesswork out of video marketing and replace it with data science, using AI to increase video engagement and ROI by up to 10x for customers such as Warner Bros., ESPN, and Red Bull. Our AI stack includes computer vision, expert videography systems and machine learning, working together to algorithmically remix dozens of different versions of your video, each optimized for high engagement based on our unique dataset of what works best. We distribute your videos to social channels - Facebook and Instagram - and into your email campaigns, where we uniquely achieve high quality playback on 95% of inboxes. While your campaign is still active, we measure which videos are engaging best, and we show more of the best videos, thus optimizing your overall audience engagement and marketing ROI. Partners include Salesforce, SendGrid, Mailchimp, ActiveCampaign, Klaviyo and Emarsys who together send over 50 billion opt-in marketing messages per month. You can try Playable at https://playable.video