Parrot Analytics

Company profile

Parrot Analytics company profile

Parrot Analytics is a data science company that measures & predicts audience demand for media content, across all platforms, in all countries around the world. The company works with studios, networks, broadcasters, brands, agencies and OTT platforms; providing data and deep content expertise to drive content investment, distribution, acquisition, licensing, partnership and advertising decisions. Wielding the world's largest audience behavior datasets, Parrot Analytics has introduced a set of AI-powered solutions to future-proof the media industry. The company has already established its global Demand Measurement system as the TV industry's only global standard for assessing demand for content across platforms. In addition, the company has also introduced the media industry's leading Content Genome™ system to drive granular content decisions and the world's first context-aware discovery and recommendations engine – powered by its global demand data – to improve content monetization and enhance OTT consumer experience. Parrot Analytics believes in the magic of content and the impact it has on people's lives. The company's mission is to connect content creators with consumers by enabling data-driven content decisions along the entire value chain.