Nerds Collective

Company profile

Nerds Collective company profile

NERDS Collective is a global youth marketing agency founded by Luke Hodson In 2013 as a specialist culture marketing collective that places brands at the frontline of culture through hyper-nuanced consumer insights, cultural strategy, and creative content. The culture marketing agency's vision is to spotlight and champion inner-city individuals and grassroots communities by finding ways corporate brands can play a more meaningful role in their world. The Youth marketing agency's mission is to help brands cultivate a purposeful connection with youth culture, focused on marginalised, unrepresented and under-resourced Gen Z. Their client roster includes Puma, Nike, Adidas, Chivas Regal, Havana Club, Budweiser, JBL, Beats By Dre, Levi’s Strauss, The North Face, Lacoste, Lynx, Barbour and Snipes. The culture marketing agency’s work involves applying cultural intelligence, big data and their youth expertise. NERDS focuses on delivering consumer-centric brand projects that aim to deliver cultural equity and a high return on investment. NERDS focuses on future-forward insights, accessed through hard-to-reach youth audiences, translated into authentic and engaging strategy and creative solutions. NERDS brand projects are co-created with the communities driving the culture.