Navegg

Company profile

Navegg company profile

Navegg is a Latin American company focused on online targeting that offers agencies, advertisers, publishers, websites, and blogs with Big Data, DMP, and analytics solutions. The company collects, processes, and organizes online users’ anonymous data to facilitate profile definition and clusterization in order to improve communication with the targeted audience, client relationship, and advertising campaigns.  It offers solutions for audience analysis, audience planning, and segmentation.Navegg collects navigation data on every website that has Navegg’s technology, a JavaScript tag. The data, which is anonymous, is analyzed and compared to other online users’ online behavior. These people are clustered according to mathematical and statistics’ methods which are based on market studies and research about consumer behavior and trends. It has over 100 million online users segmented according to their interests, purchase intention, online behavior, and social-demographics information.Navegg offers web analytic tools to facilitate data analysis and monitoring in online platforms. Navegg Analytics is a solution intended for blogs, institutional websites, and small ecommerce sites that have low traffic volume and only wish to analyze audience data. Navegg Ecommerce is a solution for small- and medium-sized ecommerce companies that have up to 1 million users and wish to understand their audience profile, abandonment percentage, and average ticket; and keep track of the attribution method and each campaign’s impact and ROI. The solution enables them to find out what other websites their audience visit and helps them do re-targeting, advertise on those websites, and personalize offers.Navegg is based in São Paulo, Brazil.