Naked Brand Group

Company profile

Naked Brand Group company profile

Naked Brand Group (NBG) is a specialist digital intimate apparel and swimwear business focussed exclusively online. We design, manufacture and market the 74-year-old Frederick’s of Hollywood brand under a license agreement with Authentic Brands Group. Naked Brand Group was created on June 20, 2018, via the merger of Nasdaq-listed Naked Brand Group Inc (NASDAQ: NAKD) and New Zealand company Bendon Limited, which was established in 1947. In January 2021, NBG announced its strategy to exit the Bendon business, which was officially divested in April 2021, paving the way for NBG to exclusively focus on the eCommerce marketplace. Today, the company has an iconic brand and a strong balance sheet, ideally positioning it to be at the forefront of consolidation within the industry. Naked Brand Group is committed to integrity and ethics in the conduct of its business and operations, including its relations with stakeholders. The company is focussed on seeking opportunities to acquire eCommerce-based operating businesses in intimates and swimwear that can leverage operating and revenue synergies through a larger consolidated group.