MySide

Company profile

MySide company profile

MySide is a Brazilian startup dedicated to transforming the real estate buying experience through a customer-centric digital approach. MySide positions itself as the "best friend of home buyers," providing an end-to-end solution that aligns the buyer's interests, eliminating the conflicts of interest inherent in traditional real estate brokerage models. MySide operates within a highly inefficient and chaotic real estate market, where the property purchasing process is not yet adapted to the digital age. The company has built an efficient and scalable digital sales engine, which relies not on individual broker talent but on a robust technological platform that integrates data, automation, and artificial intelligence. With its innovative approach, MySide has successfully tested and validated its model across several regions in Brazil, demonstrating strong traction and rapid expansion capability. The company has achieved significant growth, with a more than doubling of its gross merchandise value (GMV) year-over-year, maintaining a gross margin well above industry standards and a highly favorable LTV/CAC ratio.