Mission Pets

United States
Wrightstown, Wisconsin, United States

Company profile

Mission Pets company profile

Formerly SimplyShe, Mission Pets launched its pet fashion business in 2004 and became America’s market leader in the pet lifestyle category, offering trend-driven products with a high-end look and feel at customer-friendly prices. Today Mission Pets sells its pet products under several different brands including: SimplyDog™, SimplyCat™, Lulu Pink™, Wag&Bone™, Wag-A-Tude™, Smoochie Pooch™, Dog 101™ and Pup Crew™. Since its inception, Mission Pets has generated a strong media following — and has been featured in numerous TV shows including “Oprah” and “The Big Idea with Donnie Deutsch” as well as over 50 magazines and newspapers such as People, Entrepreneur, USA Today, InStyle, and Glamour.

Business identity

Contact email
[email protected]
Phone number
+114159049914
Operating status
Active
Company type
For Profit
Employee range
51-100 employees
Revenue range
$1M-$10M
Founded
1999-01-01, Year

Headquarters

Country code
US
Continent
North America

Capital profile

Funding and company signals

Funding stage
M And A
Funding rounds
1
Last funding
Debt Financing / 2008-01-28
Investors
1
Founders
1
Articles
1
Exited on
2021-11-11

Founders and investors

Founders

Michelle Elliott

Investors

Agility Capital