Loog Guitars

Company profile

Loog Guitars company profile

The Loog Guitar started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed. In March 2011, The Loog Guitar was launched via Kickstarter, a fundraising website for creative projects. We set the goal to raise $15,000 and instead ended up raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. Thanks to them, The Loog Guitar is now a reality.