Kraft

Company profile

Kraft company profile

Kraft is a premium shoe & leather craft brand based in Chittagong (now Chattogram), Bangladesh. It is the first and only shoe and leather crafts retailer brand with a nationwide business handled from one outlet to a countrywide retail market through its e-commerce platform from Chattogram. Currently, Kraft is one of Chittagong’s leading retailers by volume, with 20 thousand pairs of shoes sold annually. It has a retail wing and an online presence. Kraft is a direct employer to over 45 people locally and growing. Sohel Farid founded Kraft Shoes on 18 January 2014, in mid of 2019 by inaugurating Kraft to the local market and all set to shoe sourcing, manufacturing, branding and footwear designing units and announced to open of its first retail store as a premium shoe brand in 2020 during the pandemic in Chattogram, former Chittagong city, Bangladesh. From 14 March 2020, through the outlet, it has started selling its own Kraft brand best quality designed footwear, leather crafts, and related products and acquired a good benchmark in the footwear field. In 2021, Kraft opened its e-commerce portal and began a retail shoe business across the country, receiving good business feedback and appreciation from customers all around the country, even though when most companies were struggling due to the vast pandemic outbreak.