Inoqo

Company profile

Inoqo company profile

In a world of over, mis- or blurred information, inoqo wants to provide consumers with scientific-based data on the environmental, social and biodiversity impact of familiar grocery products. Our mission is to help all of us aligning our daily purchasing decisions to our key concerns so that we can actively contribute to a sustainable production-consumption cycle. The app uses a specific innovative technology that can passively and smartly track the user’s grocery basket for informing them about -for example- the CO2 impact of their purchase and how aligned it is to their environmental priorities or social values The solution will actively recommend alternative products of lower impact and encourage them through personalized content, gamification and community challenges to further pursue a sustainable lifestyle. We strongly believe that our daily habits can change the world. Our vision is to enable millions of consumers around the globe to learn why and how their consumption decisions impact biodiversity, climate and their own well-being. We want to accelerate the change towards sustainable production: as users consume more responsibly, they create healthy competition between companies who start to produce responsibly. We have ten years left to cut our CO2 emissions by half. From now on, every action counts. Join inoqo.