Infinite Analytics

Company profile

Infinite Analytics company profile

Infinite Analytics' AI platform, Sherlock democratizes data based consumer insights. It’s a SAAS platform that offers an easy-to-use UI for companies and individuals to analyze consumer behavior for their brands and action on it. Sherlock.ai does to AI-driven Consumer Insights Platform what AWS did to Data Centers. With Sherlock, companies (enterprise, medium and small) can now subscribe to consumer insights, along with recommendations of the actions required to grow their business, instead of spending time, labor and money on building complex data and analytics systems. Creating a technology stack to mine multiple data sets for signals on consumer behavior requires heavy investment, building a tech savvy and a data science team and a team with enough experience to manage infrastructure. It also requires a team to manage the interoperability of all the components of this entire infrastructure/technology stack. It takes years to get this stack together and a few more years to get it to provide the consumer insights and actions for it. This is usually only within consideration of large companies because of the significant investment in terms of capital both human and monetary. Such infrastructure also requires tremendous amounts of ongoing maintenance. Sherlock helps companies convert their Capital Expenses (on consumer insights) into Operational Insights.