Sofi

Company profile

Sofi company profile

hiSofi is an all-in-one platform that transforms credit and collections management through artificial intelligence, predictive automation, and digital engagement. Serving B2B and B2C enterprises across Latin America, hiSofi provides an end-to-end solution to structure, monitor, and optimize the entire debt recovery journey — from first contact to settlement. Its proprietary technology combines behavioral data, predictive models, and generative AI agents to maximize conversion, reduce delinquency, and scale results with empathy. With operations in Brazil, Mexico, Colombia, Argentina, Peru, and Uruguay, hiSofi delivers white-label solutions, automated negotiation bots, self-service portals, real-time analytics, and seamless integrations with ERPs and CRMs. Founded by Tatiana Pomar, hiSofi has a multidisciplinary team and strategic investors.