Giochi Preziosi

Company profile

Giochi Preziosi company profile

Giochi Preziosi leader in the traditional toy industry in Italy and one of the largest operators in the world. The Group operates globally, mainly in 10 countries, employs approximately 300 employees and is organized into 4 divisions: 1) Toys Italia, dedicated to the design and distribution of toys owned by the Group (eg Cicciobello, Gormiti) and licensed characters often linked to the most famous cartoons or films. 2) Toys International which deals with the marketing of toys abroad mainly through partnerships with strong local players. 3) Retail which directly manages about 250 proprietary toy stores mainly in Italy and France; these owned chains are also supported by over 450 franchise stores. 4) Horizontal Business which extends the Group's own-brand and licensed toy brand to products similar to the world of children and toys.