Forge Studio

Company profile

Forge Studio company profile

We improve people's relationships with technology and services by partnering with companies to deliver simple, human experiences through world-class research, product strategy, and design. Clients: Instacart, Coinbase, Roblox, DoorDash, Cruise, Robinhood, AWS, Salesforce, Affirm, Airtable, Grammarly, Guideline, Handshake, Caper, Braintrust, Workrise, EarnIn, EigenLayer, Cardinal, and many more. Founded by former FAANG in-house designers, Forge consists almost entirely of former in-house designers, setting us apart from typical agencies. Our founder was in-house at Salesforce (Lightning Design System, Lightning experience), Zendesk (exit, IPO), Facebook (adtech, data analytics), AWS (no-code app builder), Square (Appointments), and Automatic (exit, acquisition) and embedded with teams at Google (led GA4 product strategy and vision), Varo, Meeting Hero/Worklife (exit, acquisition), and many other startups including designing v1 of Zapier in 2011. We specialize in UI/UX product design, design systems, zero-to-one, product strategy, branding, and marketing design for B2C, B2B, enterprise, marketplaces, and rapidly scaling startups.