First Data

Company profile

First Data company profile

First Data is a media platform that helps advertisers find online users based on their offline and online purchases. It gathers non-personalized information about purchases in stores and pharmacies, segments it, and finds an audience on the largest Internet sites. Compared to other ads that is being showed to almost random people, First Data shows ads not to those who might be interested, but to those who have actually bought the product/service that they are advertising.