EquiTrace

Company profile

EquiTrace company profile

EquiTrace is building the global operating system for equine health, compliance, and competition management. The equestrian industry still relies on fragmented paperwork, manual checks, and outdated compliance processes—creating risk, inefficiency, and friction for competitors, show organizers, veterinarians, and governing bodies. EquiTrace solves this by digitising, verifying, and centralising equine health and regulatory data into a single trusted platform. Our product suite—including EventPass, which automates document review and real-time health monitoring—enables instant compliance checks, reduces biosecurity risk, eliminates paper, and unlocks operational efficiency at scale. EventPass is already live across major US venues and operates under an exclusive multi-year agreement with a national federation, creating strong barriers to entry. EquiTrace operates a high-margin, recurring SaaS model with multiple revenue streams across events, competitors, professionals, and federations. The platform benefits from powerful network effects: as more venues and governing bodies adopt EquiTrace, it becomes the default standard for competitors and veterinarians. With proven product-market fit, accelerating US traction, and a clear roadmap into international markets and adjacent verticals, EquiTrace is uniquely positioned to become the trusted infrastructure layer for the global equine industry—modernising a multi-billion-euro market that has been historically underserved by technology.