Pit Liquor by Distilled Bath and Body

Company profile

Pit Liquor by Distilled Bath and Body company profile

Pit Liquor is natural deodorant made from whiskey and vodka. Natural deodorants suck. They aren't natural and they don't work. So they spent a year defining natural deodorant and coming up with a formula that avoided every natural deodorant pitfall. With that, we designed a funny, attention-grabbing brand and will be working with Neil Riddell, branding genius, to revise the brand so it hits perfectly as the company scales up. They sell directly to consumers following the growth strategy of brands like Poo~Pourri and Liquid Death. They will go wholesale when awareness of the brand is mainstream.