Common Sense Advisory

Company profile

Common Sense Advisory company profile

Common Sense Advisory provides independent research to companies in Europe, Asia, and the Americas via several membership programs - it does not publish sponsored research paid for by technology vendors. Coverage areas include technology and best practices for translation management, the size and characteristics of the language industry (translation, localization, interpretation, and related services) as well as detailed category research on the evolving software solutions for machine translation, translation management systems (TMS), global content management, authoring environments, and more. The company also publishes research on website globalization requirements and practices, including important international marketing metrics and benchmarks such as Availability Quotient (AQ) and World Online Wallet (WOW).