COCONUT

Company profile

COCONUT company profile

Coconut FZ LLC (‘Coconut’ or ‘the Company’) is a social recruitment community for recruiters looking to hire client-facing candidates and for jobseekers looking to find jobs and career opportunities in the hospitality world. Coconut operates in the online recruitment industry, with a focus on the hospitality industry. The Company’s competitive edge lies in its efforts to take the aspects that drive hospitality recruitment in an offline setting, i.e. character and referral, and turning these into an online experience while addressing the acute pain points of the online experience – clutter, price complexity and opacity. Consumers and businesses are demanding more from the hospitality industry. This demand is driven by an ageing and wealthier population looking for a ‘first-class’ experience, and a younger generation continuously seeking new and different experiences. Hospitality service providers are evolving from focusing only on food, beverages and accommodation to offering high-end experiences. The hospitality industry is increasingly playing a significant role in attracting and retaining jobseekers as well as competing with other recruiters.