Cheers

Company profile

Cheers company profile

GEO (Generative Engine Optimization) is the new SEO. As ChatGPT, Gemini, and other AI assistants increasingly recommend local service providers, reputation signals, not ads, determine who gets discovered. Cheers is the definitive GEO platform for multi-location service businesses. We turn frontline employees into a reputation engine by equipping them with ultra-low-friction tools (NFC tap cards, branded links) to capture reviews, referrals, and social proof at the point of service. Every outcome is attributed to the specific employee and location that earned it, giving managers unprecedented visibility into what behaviors drive growth—and the ability to coach, reward, and scale them. THE PROBLEM Service businesses generate reputation signals reactively, inconsistently, and without attribution. Meanwhile, AI assistants are making local recommendations based on these exact signals. Companies with systematic approaches win—regardless of who actually delivers better service. THE SOLUTION Cheers provides: - GEO audit and optimization strategy - Frontline tools for frictionless review/referral capture - Employee-level attribution and performance tracking - Citation management and structured data optimization - AI-parseable evidence hubs WHO WE SERVE Multi-location service businesses in home services, hospitality, and retail where frontline employees shape reputation daily and local search drives pipeline. PROVEN RESULTS Vivint Smart Home generated over 70,000 five-star reviews across 400+ locations in five months with Cheers. They now dominate AI and local search recommendations in every market where their teams operate. WHY NOW AI assistants are fundamentally changing how consumers discover local providers. Companies that build systematic reputation engines now will own their categories. Those that don't will become invisible. Cheers makes GEO systematic, attributable, and scalable. Cheers is backed by Y Combinator.