Chain Reaction Cycles

Company profile

Chain Reaction Cycles company profile

Chain Reaction Cycles is the Worlds Largest Online Bike Store. FREE Worldwide Delivery Available and The Lowest Prices Online. The CRC journey began in 1984 as a small family business in Northern Ireland, serving and supporting local cyclists. It’s been an incredible ride so far, with the company growing to a collective of over 450 cyclists, swimmers, runners and passionate professionals supporting a global community of cycle and multisport athletes. n 1984 George and Janice Watson made the decision to open a bike shop and armed with just a £1,500 bank loan, they set up Ballynure Cycles in the small village of Ballynure in Northern Ireland. "Janice and I had always been keen cyclists and used to spend holidays touring on our bikes," says George, and with him also having a great level of mechanical experience after spending his youth working on cars and motorbikes they were ideally positioned to create a great little family bike business. After some great years in Ballynure, the next obvious step to progress the business was a move to the larger neighbouring town of Ballyclare with a much bigger catchment area. There was no bike shop in the town, and so, in 1989, a suitable premises was found and the first big move took place.