Carter Strategy

Company profile

Carter Strategy company profile

Carter Strategy is a boutique branding and design agency that specializes in organizational and product branding. The agency, founded by industry veteran Shannon Carter, offers services such as identity development, which is crucial for a brand's outward manifestation. They also provide business strategy consulting, helping mid-size companies to develop and align their teams on business and marketing strategies to accelerate growth. The agency's work includes changing brand perception of legacy products, as seen in their project with New York Life Insurance Company's Long-Term Care Division.