Betterware de México

Company profile

Betterware de México company profile

Betterware de México operates the BeFra group, which combines the Betterware and Jafra direct-selling brands. The company offers home organization and household products through Betterware and beauty and personal care products through Jafra. It uses an asset-light, direct-to-consumer model supported by catalog and digital social selling across Mexico and the United States. The organization focuses on enabling independent distributors and associates to build their own businesses and generate income by commercializing its product portfolio.