ArteInVivo

Company profile

ArteInVivo company profile

Arteinvivo is an innovative cultural-tech startup based in Rome, officially registered in the Italian Startup Innovativa registry and fully female-founded. It transforms local heritage into immersive, music-driven travel experiences by combining creative industries and digital mapping. Visitors explore places through curated musical routes and artist-generated content. The first deployment focuses on Calabria, where Arteinvivo produces the ArteinVivo festival (5th edition) and develops a digital platform with interactive sound maps, user playlists, offline listening and music curated with local artists and cultural partners. Arteinvivo has secured €252,000 in public and private funding. Its model empowers local creators through royalties and revenue-sharing, supports sustainable cultural tourism, and is designed to scale from pilot territories to international destinations.